Benz Ethical Fashion Week

LOVECO is Berlin’s biggest concept-store for eco-fair vegan fashion. The bright, brick-walled interior, an amazing swing hanging in the middle of the shop and a very friendly team just make you wanna stay. Whether it’s clothes, jewelry or accessories – everything they sell is truly beautiful, trendy, hip and approachable. Forget the boring, old-fashioned eco-image, this is the happy future!

Greenshowroom & Ethical Fashion Show 2017

The Greenshowroom’s Salon show presented 25 brands. Brand Lanius” presented 12 outfits, which asked a good look at the extensive collection, while the Cologne label showed four very different styles in short time. The newcomer label Audiane Cojeane” showcased futuristic mosaics in metallic optics blend superbly with the trendy styles of the collection and label Carpasus” presented classic Slimfit Men’s shirts.

Fashion designer Tytti Thusberg impressed everyone with elaborate, handmade style. The collection has around a headstrong, bold, edgy look that provides a refreshing contrast to many classic themes of the show. Conference room audio video systems at the hall were of high quality.

Another was Mighty Good Undies, an Australian ethical underwear brand using organic fabrics for their collection of men’s and women’s undies. They aim to make ‘super soft toxic-free underwear made from organically grown, Fairtrade cotton, sewn by adults who get paid a living wage, at a price you can afford’. We too promote the use of organic cotton and we were so inspired at how open they were about their entire production process. Definitely one to look out for!

The platform for Germany-based young and established designers kicks off on Wednesday, July 5. In the evening, SPORTSWEAR INTERNATIONAL’s sister publication TextilWirtschaft will team up with the Berliner Mode Salon for the newly established expert talk New Luxury Retail”. A day later at the Magazine conference, the political topic Free the fashion” will be in focus of the expert panels.

Other brands are using their voice to showcase how fashion can be used as a powerful tool for social good. Brands like Rhumma , Eyd and Jungle Folk place as much attention on designing beautiful collections as they do articulating the incredible positive impact created for the artisan communities they work with.

By emphasising the faces behind their labels, it helps to create a more meaningful connection between producer and customer, acting as an extremely powerful and effective tool to help shoppers understand the tangible impact of their purchase. Consumers must be encouraged to question the origin and provenance of the things they buy in order to truly understand the value of shopping ethically, and storytelling is a great way to achieve this.